New York, NY, May 20, 2007 - Procter & Gamble Pharmaceutical & Novartis select Dramatic Health for professional health film production in women's health category. Production of the professional health film segment will start in June and reach the market this fall.

The segment will be comprised of short, concise episodes and will be focused on enhancing the communication between physicians and patients in the diagnosis and treatment of overactive bladder.

With leading physicians and with a focus on real patients and their family members, DHI will execute a professional medical education series that educates urologists and primary care physicians through high-impact, real-life, narrative video.

Productions to be distributed across multiple channels (online, VOD, DVD, and others) and will carefully integrate dramatic "hooks" into additional episodes featuring key decision and treatment milestones. The segment will feature leading national key opinion leaders and real patients in clinical and lifestyle settings.

About Procter & Gamble Pharmaceutical:

Procter & Gamble Pharmaceuticals, Inc. (PGP), is a division of The Procter & Gamble Company (NYSE: PG), with success in a wide range of prescription products since the 1980s. P&G is in the top 10 of Fortune's "America's Most Admired Companies, 2007"

About Dramatic Health:

Dramatic Health, Inc is located in New York City and is a leading producer of custom and syndicated health film and video productions that inform and motivate audiences through high-impact, real-life, narrative episodes.

To watch Dramatic Health's production visit http://dramatichealth.com

CONTACT:
Sean Moloney
45 Rockefeller Plaza
Suite 2000
New York, NY 10111
PH 212-332-7136
FX 212-332-3401
http://dramatichealth.com

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