Health Video Strategy 101 is an ongoing column by the staff of Dramatic Health in order to teach our readers about some of the important lessons Dramatic Health has learned in its 15 years of developing health video. This week learn why you cannot ignore the power of the Hispanic audience.
Health Video Strategy 101 is an ongoing column by the staff of Dramatic Health in order to teach our readers about some of the important lessons Dramatic Health has learned in its 15 years of developing health video. This week learn why authenticity matters.
Dramatic Health premiered the trailer for their upcoming video series, “HouseCalls: The Parkinson’s Caregiver Series,” during the 16th Annual Parkinson Council Gold Classic in Flourtown, PA. The event honored Charles Gehret, a Parkinson’s patient and the subject of the new series. The series documents the life of a Parkinson’s patient, the impact on family […]
June 15, 2015 – Dramatic Health has partnered with HealthGrades to produce a Hypothyroid series for the HealthGrades Personal Story Network. The series features four dynamic health stories about patients living with hypothyroidism. The series also features two episodes from Dramatic Health’s upcoming series: “Support Groups in Central Park,” in which patients gather in […]
On April 29th, Dramatic Health, Inc., Gilead Sciences, and Medscape launched the second installment of the innovative and successful Ranexa Video Case Study series. The eDetail program brings a real-patient story to life through the power of video, leveraging both the clinical and emotional elements of the challenges presented when diagnosing, treating, and managing […]
Evolving into a Health Video Advocacy Company Dramatic Health was a Bronze Media Sponsor for the ePharma Summit 2015, held in New York City on February 24th, 25th, and 26th. Dramatic Health opened Day 1 of the conference with a video presentation about CEO and Co-Founder Sean Moloney’s medical journey, which sparked the company’s evolution […]
Better Breathing with COPD | A Dramatic Health and HealthGrades Production February 1st launched a brand new COPD series on HealthGrades, co-produced by Dramatic Health. The series features real patients from the Pulmonary Wellness and Rehabilitation Center in Midtown Manhattan, and program director Dr. Noah Greenspan. Captured in an engaging support group setting, patients share experiences, […]
“The most talked about brands are those that create a special connection with their customers and promote brand advocacy. The best advocacy programs enable customers to hold the image of a brand in their own hands. They empower company’s fans, turning a one-way marketing channel into multiple promotional conversations.” In her Forbes article, “8 Essentials […]
“The statistic that most aptly anchors the magnitude of video marketing’s potential is that YouTube attracts more than 1 billion unique global viewers every month.” Jim McCormick, Lionbridge Staff Writer, explains how video compliments digital marketing – and the phenomenon of “second screening.” Click here to read the full article.
The recent focus on having the latest and greatest technology will cool down at some point in the near future, and it will be replaced by an emphasis on creating quality content, writes IAB President and CEO Randall Rothenberg. “Ads best find their home near content that serves the needs, passions and curiosities of consumers,” […]