We produce impact & results
We make evidence-based decisions with our brand partners who receive the most comprehensive set of behavioral data about each view allowing us to improve each user experience and evolve and optimize your video content strategy.
DHI’s branded consumer series captured 6 minutes of view time versus an average view time of less than 3 minutes for all other website sections.
DHI’s branded HCP series captured a 78-100% viewer completion rate. It also significantly exceeded the benchmark for average page views for branded InfoSites.
An unbranded, Spanish language video series on an educational consumer website showed that video viewers were 9x more likely than non-viewers to complete the desired call-to-action.
DHI’s unbranded, educational series captured a significant time-on-site increase with an average view time of 9:40, versus visitors who did not watch a video with an average time-on-site of 1:27. Those who watched the video also viewed more pages per visit (6.34 pages vs. 1.76 pages)