We produce impact & results
We make evidence-based decisions with our brand partners who receive the most comprehensive set of behavioral data about each view allowing us to improve each user experience and evolve and optimize your video content strategy.
DHI’s branded consumer series captured 6 minutes of view time versus an average view time of less than 3 minutes for all other website sections.
DHI’s branded HCP series captured a 78-100% viewer completion rate. It also significantly exceeded the benchmark for average page views for branded InfoSites.
An unbranded, Spanish language video series on an educational consumer website showed that video viewers were 9x more likely than non-viewers to complete the desired call-to-action.
DHI’s unbranded, educational series captured a significant time-on-site increase with an average view time of 9:40, versus visitors who did not watch a video with an average time-on-site of 1:27. Those who watched the video also viewed more pages per visit (6.34 pages vs. 1.76 pages)
Multicultural Health Video
Indigenous, Authentic Video Productions
No deje que la angina de pecho controle su vida!
Dramatic Health creates authentic, indigenous productions capturing story lines based on research. We have on staff a multicultural creative and strategic team so that we can capture these stories authentically and in their language. No voice over, no closed captioning.
The Hablemos de Corazon multicultural series has been produced as a Spanish language extension of the Webby award winning Speak from the Heart Series in over 3 major cities in the US. Evolving from multicultural
preproduction best practice, this series reflects subject selections, storyline themes, cinema vertie, and an overall production treatment determined through multicultural patient population research in the US. The Spanish-speaking writers, interviewers and film editors for the campaign are members of Dramatic Health’s indigenous, multicultural film team.
We’ve conducted and curated thousands of unbranded videos of interviews with patients and those who care for them into an extensive, searchable library of videos you can license, for immediate help with research, meetings, or training session.