“The most talked about brands are those that create a special connection with their customers and promote brand advocacy. The best advocacy programs enable customers to hold the image of a brand in their own hands. They empower company’s fans, turning a one-way marketing channel into multiple promotional conversations.” In her Forbes article, “8 Essentials […]

“The statistic that most aptly anchors the magnitude of video marketing’s potential is that YouTube attracts more than 1 billion unique global viewers every month.” Jim McCormick, Lionbridge Staff Writer, explains how video compliments digital marketing – and the phenomenon of “second screening.” Click here to read the full article.

The recent focus on having the latest and greatest technology will cool down at some point in the near future, and it will be replaced by an emphasis on creating quality content, writes IAB President and CEO Randall Rothenberg. “Ads best find their home near content that serves the needs, passions and curiosities of consumers,” […]