Maybe the expectation is, “Big budget lights, sets and costumes are the gold standard!” Maybe the worry is, “What if a real patient doesn’t do well on camera?” Let’s change the conversation: health video doesn’t have to be expensive or complicated.
The quality that overcomes both is authenticity. If it’s all makeup and scripted storylines, viewers may question the motivation of the people on screen — and maybe even the brands behind the camera.
While it’s often considered an “add on”, the truth is health video has earned its place at the center of a modern content marketing strategy. That need can sometimes conflict with practical questions of, “Isn’t video complicated?” and “Can we pull this off?” Insightful project management helps ease those concerns — and not just with expected timelines.