8 Essentials of Creating a Sustainable Advocacy Program

“The most talked about brands are those that create a special connection with their customers and promote brand advocacy. The best advocacy programs enable customers to hold the image of a brand in their own hands. They empower company’s fans, turning a one-way marketing channel into multiple promotional conversations.”

In her Forbes article, “8 Essentials of Creating a Sustainable Advocacy Program,” Ekaterina Walter outlines the importance of using advocate and expert programs in marketing, and how to do so effectively.

Click here to read the full article.

Posted in Advocacy, News

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