8 Essentials of Creating a Sustainable Advocacy Program
“The most talked about brands are those that create a special connection with their customers and promote brand advocacy. The best advocacy programs enable customers to hold the image of a brand in their own hands. They empower company’s fans, turning a one-way marketing channel into multiple promotional conversations.”
In her Forbes article, “8 Essentials of Creating a Sustainable Advocacy Program,” Ekaterina Walter outlines the importance of using advocate and expert programs in marketing, and how to do so effectively.
Click here to read the full article.