Interviewing should give more than “I took this drug and that happened.” It should bring out a person’s journey, one that resonates, and makes the difference. The interview guide from Dramatic Health explores the patient’s landscape to tell their story while adhering to medical, legal and regulatory requirements. Medical writer Kala Paul explains how.
Maybe the expectation is, “Big budget lights, sets and costumes are the gold standard!” Maybe the worry is, “What if a real patient doesn’t do well on camera?” Let’s change the conversation: health video doesn’t have to be expensive or complicated.
The quality that overcomes both is authenticity. If it’s all makeup and scripted storylines, viewers may question the motivation of the people on screen — and maybe even the brands behind the camera.
While it’s often considered an “add on”, the truth is health video has earned its place at the center of a modern content marketing strategy. That need can sometimes conflict with practical questions of, “Isn’t video complicated?” and “Can we pull this off?” Insightful project management helps ease those concerns — and not just with expected timelines.
SHARE recently published a 3-part series about ovarian cancer by Dramatic Health. The short videos follow Annie, a working mother who has been battling the disease for 9 years. The videos serve to teach audiences about the services that SHARE provides for women like Annie who are dealing with the diagnosis and treatment of cancer. […]
Dramatic Health CEO & Co-Founder, Sean Moloney, and Merck Executive Director of US Marketing, Tricia Brown, hosted a Fireside Chat to discuss the Increasing Critical Role of Health Video with Brands and Organizations at last week’s Digital Health Coalition East Coast Summit at Sanofi.
Health Video Strategy 101 is an ongoing column by the staff of Dramatic Health in order to teach our readers about some of the important lessons Dramatic Health has learned in its 15 years of developing health video. This week learn why maximizing engagement and impact is crucial to your media strategy.