WHAT’S YOUR VIDEO STRATEGY?
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MEDICAL PRACTICE
Medical practice websites demand video that educates and inspires in order to maximize their reach and impact in the competitive healthcare markets they serve.
Real patient success stories that feature expert, caring physicians are the biggest driver of patient referrals.
Producing and curating videos for your practice and social media sites also increases your search engine ranking and cultivates large audiences comprised of current and future patients.
Watch the full Consultants in Urology series
Retention rate for visual information can reach 65% vs 10% for text-based information.
–E-Commerce Video Benchmarks Report: Q2 and Q3 2013. Invodo
Select your industry
Biotech & Pharmaceutical
Hospitals & Medical schools
Medical practice
Health advocacy group
The Dramatic Health Video Marketing Strategy Workshop™
What you’ll learn
- Preproduction and production processes of premier video productions
- Anchoring video series topics and formats in your goals and objectives
- eROI and KPI based production decision-making
- Reaching your target audiences through health video syndication and distribution marketing strategies
- The role of customer submitted videos alongside premier productions
- Video asset management and video advocacy applications
- Video embedded surveys and pop-up call to action banners
- The critical role of video data collection and viewer analysis
- eROI and KPI based production decision-making
- Monthly results reporting
Health Video Strategy
Driven by evidence based research, customer segmentation insights and brand objectives, these premier, award-winning productions increase message impact and recall target audiences, and generate results for brands