March 2021 Webinar Virtual Capture Health Video: Through the Lens of Research
Leveraging research-driven Virtual Capture health video during Covid-19
Today, health video is more important than ever. Healthcare marketers can continue to make meaningful connections with the patients and physicians they serve during this pandemic environment through strategic execution of Virtual Capture health video. Informed by Cybercitizen Health® 2020 and Taking the Pulse 2020® quantitative survey data, this webinar will focus on the health video needs and preferences of patients across many disease states.
Only when we understand healthcare audience needs and connect them to validated brand strategies, are we able to execute Virtual Capture health video that delivers maximum reach and impact. Join Sean Moloney, CEO and Tina Sampath, VP of Pharma Strategy for a timely and compelling webcast for all healthcare marketers.
Overview:
• Importance of digital support tools as a result of COVID-19
• Types of health video that are of interest to patients across multiple disease states
• Types of content MDs are interested in accessing through a professional video
• Optimizations that would encourage MDs to watch more professional videos
• Producing health video during a pandemic
HEALTH VIDEO IS A DISCIPLINE
Let’s discuss how we can co-produce together.
Lauren Wiegand
Senior Director, Health Video Strategy & Productions
215-840-3038
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