Megaphone: Health Video Headlines | Vol. 1, Issue 1
Mayo Clinic uses video to recruit new students for their medical program
Mayo Clinic embraces video to show the diversity of the staff, students, and medical team. The video highlights the hospital’s commitment to training the future leaders of science and medicine. Click here to learn more.
Pharmacyte Biotech launches a new corporate video to showcase their work
Pharmacyte Biotech, a biotechnology company based in Maryland, released an online video showcasing their work on “Cell In a Box.” The video serves as an example of how biotech companies can use video to educate consumers and attract investors. Click here to learn more.
Johns Hopkins Medicine releases industrial video highlighting the Immunobiology Program
Johns Hopkins Medicine is using video to teach consumers about the immune system, while simultaneously presenting the Institute for Cell Engineering’s ongoing research. The video features the director of the program, Stephen Desiderio, MD, PhD. Click here to learn more.
Merck Manuals to go fully digital with a new app that offers “(O)ver 100 videos for performing medical procedures…”
Merck Manuals, widely used medical reference books produced by Merck & Co, will be moving into a digital only format across 10 different languages. They will introduce a new app in early 2016 that will include over 100 videos for performing medical procedures. Click here to learn more.
Philadelphia audiologist launches a new website that uses video to showcase testimonials and how-to videos for patients
Tru-Tone, an audiology practice in Philadelphia, launched a brand new website utilizing videos for their patients. The videos are used to teach patients how to adjust, insert, and use hearing aids. Click here to learn more.
Featured Video
The Dramatic Health Video Strategy Workshop™
What you’ll learn
- Preproduction and production processes of premier video productions
- Anchoring video series topics and formats in your goals and objectives
- eROI and KPI based production decision-making
- Reaching your target audiences through syndication and distribution strategies
- The role of customer submitted videos alongside premier productions
- Video asset management and video advocacy applications
- Video embedded surveys and pop-up call to action banners
- The critical role of video data collection and viewer analysis
- eROI and KPI based production decision-making
- Monthly results reporting
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