Megaphone: Health Video Headlines | Vol. 1, Issue 4
Johns Hopkins Medicine uses real patient testimonial to promote their stroke center
Johns Hopkins Medicine released a video that includes a patient testimonial from 21-year-old Tabatha who was admitted to their stroke center. The video blends patient and clinician testimonials to tell her story while promoting the Johns Hopkins Medicine Stoke Center. Watch now.
Mayo Clinic releases a series of videos promoting medical departments
Mayo Clinic is using video to promote their hospital’s cardiovascular care, orthopedic surgery, and neurology and neurosurgery departments. The videos use a blend of patient testimonials and clinician interviews filmed throughout the hospital. The faculty boasts their past accomplishments and ground breaking programs accompanied by stunning b-roll. Watch now.
AstraZeneca promotes two new collaborations in personalized healthcare
AstraZeneca released a video about their contributions to personalized healthcare and the benefits it can deliver. The video serves to show the world about the company’s new collaborations with Abbott’s diagnostic division and Montreal Heart Institute, a world leading genomics center. Watch now.
Blue Cross Blue Shield utilizes videos as part of their resources for its pregnant and soon-to-be-pregnant members
Blue Cross Blue Shield of Massachusetts has compiled a list of resources for soon-to-be mothers. Resource videos include “Exercise During Pregnancy” and “Labor and Delivery.” Learn more.
Local podiatry center launches website with video library to attract and educate patients
Rocky Mountain Foot and Ankle Center in Colorado launched a new website which incorporates videos to educate its prospective patients. The videos are resources for those suffering with heel pain, bunions, ingrown toenails, as well as patient testimonials. Watch now.
Featured Video
The Support Group Setting
The support group setting for videos is one of Dramatic Health’s signature styles. The support group setting provides a natural, intimate, and unscripted filming experience that can educate and inspire.
The Dramatic Health Video Strategy Workshop™
What you’ll learn
- Preproduction and production processes of premier video productions
- Anchoring video series topics and formats in your goals and objectives
- eROI and KPI based production decision-making
- Reaching your target audiences through syndication and distribution strategies
- The role of customer submitted videos alongside premier productions
- Video asset management and video advocacy applications
- Video embedded surveys and pop-up call to action banners
- The critical role of video data collection and viewer analysis
- eROI and KPI based production decision-making
- Monthly results reporting