We produce behavior change.

Few mediums have the impact on health behavior change and modification that video delivers, but it’s a challenge to get it right.

With our mastery in health video earned over 15 years working with leading brands and their medical, legal, and regulatory (MLR) teams, we have delivered hundreds of health productions across nearly every disease and condition. Our former FDA health literacy expert along with creative and clinical writing teams develop narratives that have consistently and flawlessly earned MLR approval.

Our results are unprecedented because health video is our sole focus and passion. We learn from each engagement and the data and insights are reflected across all our work. We integrate seamlessly with your agency partners and internal teams across Healthcare Professional and Consumer Marketing, PR, MLR, Media, and Analytics, delivering health video strategies and productions with proven impact and reach.

Clients rely on us to remove the confusion, delay and cost of working with less experienced agency and production company teams. Through our integrated, turn-key approach, from patient recruitment through measurement and optimization, across every video platform, we help brands partner in new ways with their patients and tell stories that inspire us all.

Evidence-Based Video™

We produce evidence based video incorporating behavioral health science, emotional research, the art and science of documentary film making, and social media insights from multiple brand engagements with the leading platforms.

We are pioneers in the health video space with innovations in creative and medical writing, integration of conversational ISI, and emotional cadence mapping to enhance engagement with calls to action.

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Behavioral Research

We immerse in your category and brand to align the tone and story of your video with patient attitudinal or behavioral segments at key inflection points of learning and decision making along their journey.

SMI

Social Media Insights

Our insights foundation ensures Social Media insights into attention span, placement of mandatory copy, and cadence. We also gain new insights into viewers’ health video watching habits from our Dramatic Dialog™ integrated surveys.

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Documentary Mindset

Our training in documentary filmmaking informs the way we tell an authentic story that transcends simple story-telling to engage viewers, for greater impact on mindsets and behaviors. This is our Dramatic Arc that guides our production.