Authenticity is Everything

Maybe the expectation is, “Big budget lights, sets and costumes are the gold standard!” Maybe the worry is, “What if a real patient doesn’t do well on camera?” Let’s change the conversation: health video doesn’t have to be expensive or complicated.
The quality that overcomes both is authenticity. If it’s all makeup and scripted storylines, viewers may question the motivation of the people on screen — and maybe even the brands behind the camera.

Health Video Strategy 101: Authenticity Matters

Health Video Strategy 101 is an ongoing column by the staff of Dramatic Health in order to teach our readers about some of the important lessons Dramatic Health has learned in its 15 years of developing health video. This week learn why authenticity matters.