Megaphone: Health Video Headlines | Vol. 1, Issue 6

Dramatic Health publishes a multicultural health video series Dramatic Health creates authentic, indigenous productions capturing story lines based on research. We have on staff a multicultural creative and strategic team so that we can capture these stories authentically and in their language. No voice over, no closed captioning. Watch now.     Memorial Sloan Kettering continues their “Science […]

Publishers, Agencies Must Shift Their Focus from Big Data to Big Content

The recent focus on having the latest and greatest technology will cool down at some point in the near future, and it will be replaced by an emphasis on creating quality content, writes IAB President and CEO Randall Rothenberg. “Ads best find their home near content that serves the needs, passions and curiosities of consumers,” […]