Real Patient Stories
Speak From the Heart Trailer
Winner of Judge’s and Peoples’ Webby awards, this emotion-eliciting, real-patient video series reflects the critical role of evidence-based research in video strategy—from subject selection through storyline development. The series, which increased viewer time on site time to more than eight minutes, has helped drive patient completion of cardiologist checklists. The series shows the effects of real patient stories with “behavior-changing” storylines.